SEOBROTHERS shares insights on Asian iGaming markets with Global Gaming Insider

Eugene Ravdin, Head of PR at SEOBROTHERS, contributed to Global Gaming Insider to break down the realities of Asian iGaming markets from an SEO affiliate perspective, highlighting both the scale of opportunity and the operational challenges brands face when entering the region.

Asia offers scale, but demands precision

With rapidly growing populations and strong interest in betting, Asia continues to attract affiliates and operators. However, the region rewards precision and punishes generic approaches.

“Asia’s biggest strength is its size. Countries like India, Pakistan and Bangladesh have audiences in the tens of millions, and interest in betting and gambling remains high.”

At the same time, success depends heavily on localisation, especially in payments, content, and product positioning.

“You need to know which sports and which markets are important. Payments are crucial. If the operator doesn’t offer local payment methods, you won’t get any conversions.”

Localisation and payments define performance

Drawing on SEOBROTHERS’ experience with the MightyTips brand, the article also highlights key differences between markets, including the contrast between high-volume, low-value regions like India and higher-value markets such as Malaysia and Thailand.

“No local payment methods? Consider that market dead for you.”

The article also outlines familiar partnership models and KPIs, while emphasising that trust, transparency, and realistic expectations remain critical when working with operators in the region.

📄 Read the full article on Global Gaming Insider.

The article was first published in the February 2026 issue of the Global Gaming Insider Magazine.