SEOBROTHERS unveils uplifted brand identity, highlighting SEO expertise

SEOBROTHERS has unveiled a refreshed brand identity, introducing a modernised logotype, an updated brand book, and an original mascot.

This uplift represents a natural step in the company’s evolution as SEOBROTHERS continues to expand its global footprint and reinforce its position in performance-driven SEO and digital marketing.

The updated logo retains the all-caps SEOBROTHERS title and the iconic rocket launching off the first “O” letter, representing the forward momentum and pursuit of new heights.

The rocket image, used as a favicon, app or profile icon, has been redesigned to better align with the company’s personality and values. The old version was considered too generic. The new design is more distinctive and unique.

The new rocket has a more dynamic shape with rounded edges. It now features “SEO” letters incorporated in the shapes of the flame, nozzle, and window, underscoring our expertise in search engine optimisation.

The space theme, symbolising innovation, technology, and limitless growth, becomes central in SEOBROTHERS’ internal and external communication.

The Spaceman mascot embodies the spirit of curiosity and exploration, adding a human touch and fun to the company’s digital presence.

Importantly, the brand has retained its signature colour palette, honouring its visual heritage while ensuring recognisability across all platforms, partnerships, and campaigns.

“This brand uplift reflects who we are today – a forward-looking company that thrives on innovation,” said Eugene Ravdin, Head of PR at SEOBROTHERS. “Our new identity captures our passion for discovery and our commitment to navigating the vast digital space with confidence.”

With the refreshed identity, SEOBROTHERS aims to strengthen its visual presence, elevate brand recognition, and communicate its vision to drive long-term, sustainable digital growth for clients and partners.

Explore the new logo and brand book by visiting the Brand section of our website.